[{"data":1,"prerenderedAt":76},["ShallowReactive",2],{"article-google-ads-roas":3,"articles":19},{"id":4,"slug":5,"category":6,"cover_image":7,"title":8,"excerpt":9,"content":10,"tags":13,"reading_time":16,"published_at":17,"seo":18},4,"google-ads-roas","PPC",null,"Як підняти ROAS у Google Ads","Робочі підходи до структури кампаній, ставок і аналітики, що виводять рекламу в плюс.",[11,12],"ROAS — головна метрика ефективності реклами. Розберемо, що на неї впливає найбільше.","Від структури кампаній до посадкових сторінок — кожен елемент має значення.",[14,15],"Google Ads","ROAS",8,"2026-05-28T10:00:00+00:00",{"title":7,"description":7},[20,31,41,51,56,66],{"id":21,"slug":22,"category":23,"cover_image":7,"title":24,"excerpt":25,"tags":26,"reading_time":28,"published_at":29,"seo":30},1,"shcho-take-geo","GEO","What is GEO and why it is the future of search","Breaking down Generative Engine Optimization: how brands become visible in ChatGPT, Perplexity and Google AI answers.",[23,27],"AI",7,"2026-06-20T10:00:00+00:00",{"title":7,"description":7},{"id":32,"slug":33,"category":23,"cover_image":7,"title":34,"excerpt":35,"tags":36,"reading_time":38,"published_at":39,"seo":40},2,"geo-vs-seo","GEO vs SEO: the difference and how to combine them","Classic SEO and GEO work together. We show how they differ and how to build a shared strategy.",[23,37],"SEO",6,"2026-06-12T10:00:00+00:00",{"title":7,"description":7},{"id":42,"slug":43,"category":37,"cover_image":7,"title":44,"excerpt":45,"tags":46,"reading_time":48,"published_at":49,"seo":50},3,"seo-audit-checklist","SEO audit: a 20-point checklist","A practical checklist to self-review your site technical health.",[37,47],"Аудит",9,"2026-06-04T10:00:00+00:00",{"title":7,"description":7},{"id":4,"slug":5,"category":6,"cover_image":7,"title":52,"excerpt":53,"tags":54,"reading_time":16,"published_at":17,"seo":55},"How to raise ROAS in Google Ads","Working approaches to campaign structure, bidding and analytics that make ads profitable.",[14,15],{"title":7,"description":7},{"id":57,"slug":58,"category":59,"cover_image":7,"title":60,"excerpt":61,"tags":62,"reading_time":38,"published_at":64,"seo":65},5,"content-clusters","Content","Content clusters that rank","How to build topical content clusters that both Google and generative systems love.",[63,37],"Контент","2026-05-19T10:00:00+00:00",{"title":7,"description":7},{"id":38,"slug":67,"category":68,"cover_image":7,"title":69,"excerpt":70,"tags":71,"reading_time":28,"published_at":74,"seo":75},"analytics-setup","Analytics","End-to-end analytics from scratch","Step by step on setting up analytics that shows each channel real contribution.",[72,73],"Аналітика","CRO","2026-05-10T10:00:00+00:00",{"title":7,"description":7},1784643203986]