[{"data":1,"prerenderedAt":76},["ShallowReactive",2],{"article-geo-vs-seo":3,"articles":18},{"id":4,"slug":5,"category":6,"cover_image":7,"title":8,"excerpt":9,"content":10,"tags":13,"reading_time":15,"published_at":16,"seo":17},2,"geo-vs-seo","GEO",null,"GEO vs SEO: у чому різниця та як поєднати","Класичне SEO і GEO працюють у парі. Показуємо, чим вони відрізняються і як побудувати спільну стратегію.",[11,12],"SEO оптимізує сайт під пошукові системи, GEO — під відповіді генеративних моделей. Це різні канали, але вони посилюють один одного.","Розглянемо, як спільна стратегія дає максимальну видимість бренду.",[6,14],"SEO",6,"2026-06-12T10:00:00+00:00",{"title":7,"description":7},[19,29,34,44,56,66],{"id":20,"slug":21,"category":6,"cover_image":7,"title":22,"excerpt":23,"tags":24,"reading_time":26,"published_at":27,"seo":28},1,"shcho-take-geo","What is GEO and why it is the future of search","Breaking down Generative Engine Optimization: how brands become visible in ChatGPT, Perplexity and Google AI answers.",[6,25],"AI",7,"2026-06-20T10:00:00+00:00",{"title":7,"description":7},{"id":4,"slug":5,"category":6,"cover_image":7,"title":30,"excerpt":31,"tags":32,"reading_time":15,"published_at":16,"seo":33},"GEO vs SEO: the difference and how to combine them","Classic SEO and GEO work together. We show how they differ and how to build a shared strategy.",[6,14],{"title":7,"description":7},{"id":35,"slug":36,"category":14,"cover_image":7,"title":37,"excerpt":38,"tags":39,"reading_time":41,"published_at":42,"seo":43},3,"seo-audit-checklist","SEO audit: a 20-point checklist","A practical checklist to self-review your site technical health.",[14,40],"Аудит",9,"2026-06-04T10:00:00+00:00",{"title":7,"description":7},{"id":45,"slug":46,"category":47,"cover_image":7,"title":48,"excerpt":49,"tags":50,"reading_time":53,"published_at":54,"seo":55},4,"google-ads-roas","PPC","How to raise ROAS in Google Ads","Working approaches to campaign structure, bidding and analytics that make ads profitable.",[51,52],"Google Ads","ROAS",8,"2026-05-28T10:00:00+00:00",{"title":7,"description":7},{"id":57,"slug":58,"category":59,"cover_image":7,"title":60,"excerpt":61,"tags":62,"reading_time":15,"published_at":64,"seo":65},5,"content-clusters","Content","Content clusters that rank","How to build topical content clusters that both Google and generative systems love.",[63,14],"Контент","2026-05-19T10:00:00+00:00",{"title":7,"description":7},{"id":15,"slug":67,"category":68,"cover_image":7,"title":69,"excerpt":70,"tags":71,"reading_time":26,"published_at":74,"seo":75},"analytics-setup","Analytics","End-to-end analytics from scratch","Step by step on setting up analytics that shows each channel real contribution.",[72,73],"Аналітика","CRO","2026-05-10T10:00:00+00:00",{"title":7,"description":7},1784643203986]